Its minute-long ad was ripped and re-uploaded 36 different times onto various video sharing sites like YouTube and Daily Motion, according to data from digital video analytics and advertising firm Visible Measures.
Content creators would normally throw a fit if they saw their videos re-uploaded and re-purposed by other users. For Nike and other advertisers, though, this is a good thing.
The more copies and derivatives there are of an ad means more people will likely watch it.
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' + google_ads[0].line2 + '?' + google_ads[0].line3 + '
' + google_ads[0].visible_url + '
'; } else if (google_ads.length > 1) { /* * For text ads, append each ad to the string. */ for(i = 0; i
Source: http://www.businessinsider.com/the-10-most-viral-ads-of-august-2012-8
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