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With the current status of the economy, all businesses need to cut corners that is why traditional marketing might no longer be cost efficient. Exploring avenues such as niche websites and social networks for marketing may be the answer for low cost but effective marketing. Business owners and entrepreneurs closely watching their budgets nowadays turn to internet based strategies for marketing.
There are several internet marketing types and an online campaign can focus on a single strategy, or a combination of several.
Article marketing for SEO is right now the most widely used strategy by internet marketing specialists and web deveopers. The strategys objective is to spread lots of backlinks to the site or page being advertised in the form of web articles. At the end of each article is a resource box, which contains a phrase serving as the backlink. But its not just the number of articles back linked to the site that determines the sites rank in Google. An articles content and quality also affect its rank in Google. Other factors affecting are the items uniqueness, the reputation of the sites where the free articles are posted and the resource box phrase. Examples of these article banks are ezinearticles.net, Articlebase.net and Buzzle.com.
Social media marketing on the other hand aims to gain traffic through social media sites. Viral was coined for stuff on the internet that has become popular. We hear this word a lot in YouTube where a lot of regular people have gained their own 15 minutes of fame. The social network has a huge circle of influence that is why social media campaigns are very effective.
One more popular internet marketing method is banner marketing. Much like traditional banner campaigns, online banner ads include your company logo, with a tagline and marketing message to viewers. Banner advertising online means purchasing virtual space from different pages to post the advertisement.
Text link advertising is another form of advertising using links. The difference with article SEO is that instead of articles, the text links appear on various commercial online spaces or popups.
There are more types of internet marketing such as pop up ads, pay per click and video ads. Various strategies have their own associated costs and marketing specialist also have their own terms. The digital age is very competitive and if you get left behind, things can move fast for your competition and very slow for you.
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